Ft. Smith / Fayetteville, AR is in the 96th largest DMA in the United States, with a population of approximately 753,900 and 348,990 television households, as reported by Nielsen Media.
Cable/ADS penetration in the market is estimated to be 84% (43% wired, 41% ADS). The area is home to Wal-Mart, Tyson, JB Hunt and the University of Arkansas. It’s also one of the fastest- growing metropolitan areas in the country.
Source: TVB, BIA Financial Network, Inc., Market Report 3rd Edition, 2007