Waco / Temple / Bryan, TX is in the 82nd largest DMA in the United States, with a population of approximately 890,132 and 407,620 television households, as reported by Nielsen Media.
Cable/ADS penetration in the market is estimated to be 37% wired, 45% ADS. The birthplace of Dr. Pepper, Waco also is home to The Texas Ranger Hall of Fame & Museum, The Texas Sports Hall of Fame and the Waco Mammoth Site. The market also houses the largest active duty armored post in the U.S. Armed Services, Ft. Hood, numerous colleges and universities including Baylor, Texas A & M, Texas A & M Central Texas, Mary Hardin Baylor and Central Texas College.
Source: TVB, US Census Bureau 2013 estimate