WANE D.2

Station Profile

Market Profile

Ft. Wayne, IN is in the 108th largest DMA in the United States, with a population of approximately 649,622 and 285,360 television households, as reported by Nielsen Media.

Cable/ADS penetration is estimated to be 36% Cable and 39% ADS. At 25%, Fort Wayne is in the Top 5 of U.S. DMAs for over the air viewing. Fort Wayne is currently experiencing a downtown revitalization centered on the confluence of three rivers. Fort Wayne is # 6 Best Affordable Place to Live (livability.com) and # 9 Best Place to Start a Business (nerdwallet.com). The city grew 2% from 2010 to 2014 and is the 77th largest city in the U.S. (greaterfortwayneinc.com). The Road to One Million Campaign is working to grow the Region’s Population to One Million by 2031 (neindian.com). Top employers include Parkview Health Systems, Lutheran Health Network, Fort Wayne Community Schools, and General Motors.

Source: Nielsen Media, TVB

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