WATE D.4

Station Profile

Market Profile

Knoxville, TN is in the 60th largest DMA in the United States, with a population of approximately 1,211,470 and 584,100 television households, as reported by Nielsen Media.

Cable/ADS penetration in the market is estimated to be at 92% (59% wired, 33% ADS). Knoxville is home of the University of Tennessee, a Top 50 ranked public university for 2017 by U.S. News & World Report. Regal Entertainment Group, Pilot/Flying J, Bush Brothers & Co, and Scripps Networks Interactive are headquartered in Knoxville.