Knoxville, TN is in the 61st largest DMA in the United States, with a population of approximately 1,211,470 and 578,600 television households, as reported by Nielsen Media.
Cable/ADS penetration in the market is estimated to be at 92% (59% wired, 33% ADS). Knoxville is home of the University of Tennessee, a Top 50 ranked public university for 2017 by U.S. News & World Report. Regal Entertainment Group, Pilot/Flying J, Bush Brothers & Co, and Scripps Networks Interactive are headquartered in Knoxville.
Source: Nielsen Media, TVB, U.S. News & World Report