Station Profile

Market Profile

Norfolk, VA is in the 44th largest DMA in the United States, with a population of approximately 1,668,807 and 772,190 television households, as reported by Nielsen Media.

Cable/ADS penetration is 87% (59% wired, 28% ADS). The viewing market includes Virginia Beach (the largest city in Virginia), Portsmouth, Chesapeake, Suffolk, Hampton, Newport News, Williamsburg and the Outer Banks of North Carolina. The local economy is driven by the military, ports and tourism and Norfolk is the home to the largest naval base in the world. Major employers include Newport News Shipbuilding, Sentara Healthcare, Virginia Beach Public Schools and the Norfolk Naval Shipyard. Source: Nielsen December 2017, Hampton Roads Economic Development Alliance, September 2015

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