Station Profile

WAVY-TV 10 is the #1 news station in the Norfolk, VA market and produces 11 hours of local content every weekday. WAVY remains one of the strongest NBC affiliates in America, regularly ranking in the top 10 for The Today Show, NBC Prime and the NFL on NBC. Its syndication lineup features Entertainment Tonight, The Real, Access Hollywood and Wendy Williams. In its 8th year, WAVY’s daily lifestyle program The Hampton Roads Show continues to broadcast stories pertinent to the local community and draw Women ages 25-54. WAVY’s decades-long commitment to high school football is showcased each fall with Friday Night Flights featuring Chopper 10. WAVY proudly supports the local community by generating awareness and fundraising for the March for Babies, Children’s Hospital of the King’s Daughters, Light the Night Walk, Tour de Cure, Out of the Darkness Suicide Prevention Walk, and the Foodbank of Southeast Virginia.

Market Profile

Norfolk, VA is in the 44th largest DMA in the United States, with a population of approximately 1,668,807 and 772,190 television households, as reported by Nielsen Media.

Cable/ADS penetration is 87% (59% wired, 28% ADS). The viewing market includes Virginia Beach (the largest city in Virginia), Portsmouth, Chesapeake, Suffolk, Hampton, Newport News, Williamsburg and the Outer Banks of North Carolina. The local economy is driven by the military, ports and tourism and Norfolk is the home to the largest naval base in the world. Major employers include Newport News Shipbuilding, Sentara Healthcare, Virginia Beach Public Schools and the Norfolk Naval Shipyard. Source: Nielsen December 2017, Hampton Roads Economic Development Alliance, September 2015

Station Contact Information

300 Wavy Street Portsmouth, VA 23704 P: (757) 393-1010


Station Contacts

Carol Ward, VP & General Manager

Mark Kurtz, News Director

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