Wilkes-Barre / Scranton, PA is in the 57th largest DMA in the United States, with a population of approximately 1,324,360 and 590,390 television households, as reported by Nielsen Media.
Cable/ADS penetration in the market is estimated to be at 94% (55% wired, 39% ADS). The Wilkes-Barre/Scranton market is expected to grow at a compound annual rate of 2.7% through 2011. The largest employers in this market are Wyoming Valley Health Care System, Proctor & Gamble Paper Products Co., Keystone Automotive Operations Inc., Commonwealth Telephone Company and Transcontinental Refrigerated Lines. Source: TVB, BIA Financial Network, Market Report 3rd Edition, 2007, Wilkes-Barre Chamber of Commerce and Scranton Chamber of Commerce, December 2007