Station Profile

Market Profile

Myrtle Beach, SC is in the 99th largest DMA in the United States, with a population of approximately 702,510 and 338,230 television households, as reported by Nielsen Media.

Horry County is one of the fastest growing areas in the U.S., and Myrtle Beach ranks as one of the top 10 vacation destinations in the country. Nearby Conway, SC is home to the 2016 NCAA College Baseball World Series Champion Coastal Carolina Chanticleers. Source: Nielsen Media, TVB, and Myrtle Beach Chamber of Commerce.

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