WCIA D.2

Station Profile

Market Profile

Champaign / Springfield, IL is in the 90th largest DMA in the United States, with a population of approximately 847,146 and 373,080 television households, as reported by Nielsen Media.

Cable/ADS penetration in the market is estimated to be 89% (49%, wired, 40% ADS). Champaign County is a leader in education, health care, government, high technology, light industry and agriculture. University of Illinois at Urbana-Champaign is one of the topmost employers in the Champaign region. With an annual enrollment of approximately 38,000 undergraduate students, the University provides a significant part-and full-time labor force. The other key employers in the Champaign county include Carle Foundation Hospital, Champaign Unit #4 School District, Kraft Foods, Inc., Parkland College and Provena Covenant Medical Center amongst others.

Source: TVB, BIA Financial Network Market Report 3rd Edition, 2007

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