Columbus, OH is in the 33rd largest DMA in the United States, with a population of approximately 2,210,440 and 1,020,490 television households, as reported by Nielsen Media.
Cable/ADS penetration in the market is estimated to be 88% (59% wired, 29% ADS). Columbus is the state capital and the largest city in Ohio. Home to many colleges and universities, including one of the largest in the nation, The Ohio State University, total student enrollment is 136,000 annually. The Columbus market is expected to grow at a compound annual rate of 1.3% making Columbus the fastest growing city in the United States. The largest employers in this market are The Ohio State University, the State of Ohio, Ohio Health and J.P. Morgan Chase. It also houses the Corporate Headquarters of Limited Brands, Battelle and Cardinal Health. Sources: Nielsen/Columbus Chamber of Commerce/Columbus Biz Insider/Columbus 2020.