WDAF D.4

Station Profile

Market Profile

Kansas City, MO is in the 33rd largest DMA in the United States, with a population of approximately 2,104,509 and 1,019,550 television households, as reported by Nielsen Media.

Kansas City is a proud mid-western market with well educated, friendly people and great neighborhoods to raise a family. We value hard work, educational achievement, supporting local charities and the arts, and cherish our beautiful parks and famous fountains. Kansas City is also a sports town with a passion for the Kansas City Chiefs, Kansas City Royals, and Sporting KC, in addition to outstanding high school and college sports. The Kansas City DMA is geographically quite large with 40 plus counties and 2.1 million residents spread out over 2 states. Our market rank is 32. Often hailed as the “Paris of the Midwest”, we’re know for our barbeque, boulevards and friendly disposition. We were ranked as US News & Money Magazine’s “Best Places to Live”.

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