Station Profile

Market Profile

Washington DC / Hagerstown MD is in the 9th largest DMA in the United States, with a population of approximately 6,314,680 and 2,577,690 television households, as reported by Nielsen Media.

Cable/ADS penetration in the market is estimated to be 74.2% wired, 18.5% ADS. Washington, DC serves as the Nation’s capital and the District and the surrounding areas are home to many well known historical sites, museums, monuments and parks that visitors flock to the city to see every year.  The Nationals (MLB), Redskins (NFL Super Bowl winners ‘83, ‘88, ‘92), Capitals (NHL Stanley Cup winners ‘18), Wizards (NBA champions ‘78) and DC United (MLS cup champions ’96, ‘97, ‘99, 2004) all call DC home.

Source: TVB, BIA Financial Network, Inc., Market Report 3rd Edition, 2007

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