Evansville, IN is in the 107th largest DMA in the United States, with a population of approximately 659,751 and 291,550 television households, as reported by Nielsen Media.
Cable/ADS penetration in the market is estimated to be 91% (44% wired, 47% ADS). The market is diverse economically with multiple healthcare providers, multiple college and secondary opportunities, Toyota Mfg auto plant, Mead Johnson, Berry Plastics, Vectren Energy, the coal industry, and rural – agricultural base. The Ohio River also provides a major distribution water way channel for logistics.
Source: TVB, BIA Financial Network Market Report 3rd Edition, 2009