Station Profile

Market Profile

La Crosse / Eau Claire, WI is in the 128th largest DMA in the United States, with a population of approximately 489,977 and 226,710 television households, as reported by Nielsen Media.

Cable/ADS penetration in the market is estimated to be 51.0% wired, 36% ADS. In 2005 – Inc. magazine’s 4th Best Small City for Doing Business. In 2009 – U.S. News ranked La Crosse 6th best place to live in the country. [America’s Promise named Eau Claire as one of the 100 Best Communities for Young People in 2007.

Source: Nielsen Media

Station Contact Information

1305 Interchange Place La Crosse, WI 54603 P: (608) 781-0025


Station Contacts

Judson Beck, VP & General Manager

Steve Roth, Director of Sales

Mike Lopez/WEAU-TV, News Director

© 1998-2023, Nexstar Media Group, Inc. | All rights reserved