WFFF D.4

Station Profile

Market Profile

Burlington, VT is in the 93rd largest DMA in the United States, with a population of approximately 707,527 and 366,420 television households, as reported by Nielsen Media.

Cable/ADS penetration in the market is estimated to be 49% wired, 40% ADS. Burlington is known as one of America’s Best Green Cities and Voted #2 best city to raise a family by Parenting Magazine. The market is home to Ben & Jerry’s, Keurig/Green Mountain Coffee, Dealer.com, and Schonbek/Swarovski. The viewing region includes Vermont’s Green Mountains, New York’s Adirondacks, and the White Mountains in New Hampshire. Major proximate cities include Montreal (1.5 hrs) and Boston (4 hrs).