Mobile, AL is in the 58th largest DMA in the United States, with a population of approximately 1,289,460 and 588,650 television households, as reported by Nielsen Media.
Cable/ADS penetration in the market is estimated to be 39% wired, 44% ADS. Mobile, Alabama, is the home to the original Mardi Gras, as well as the 10th largest port in the United States. Mobile’s industrial growth is in the aerospace manufacturing, maritime and chemical sectors. Pensacola is home to the famed Blue Angels and some of the whitest sandy beaches in the world. Source: Nielsen Media, 2017.