Station Profile

Market Profile

Green Bay / Appleton, WI is in the 69th largest DMA in the United States, with a population of approximately 1,021,060 and 475,650 television households, as reported by Nielsen Media.

Cable penetration is 45.7% and is made up of 11 local cable providers. ADS penetration is at 34.3% and includes Dish TV, DirecTV, and AT&T U-Verse. Historically, the Green Bay economy was built around paper-related industries, which include two of the largest paper manufacturers: Georgia-Pacific and Proctor & Gamble. Green Bay is also home of the Green Bay Packers and the historic Lambeau Field. The Green Bay Packers have been World Champions a record 13 times and have been to the Super Bowl five times, winning four. That’s just the tip of the iceberg, when it comes to Green and Gold Pride.

Source: Nielsen Media, TVB, Kiplinger’s Personal Finance Magazine

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