WFRV D.2

Station Profile

Nexstar Broadcasting Group purchased WFRV-TV a CBS affiliate, from Liberty Media Corporation on June 30, 2011. Throughout its history, WFRV-TV Channel 5 has always held a strong commitment to the communities it serves. Today, that commitment is stronger than ever, including servicing the viewers with the best possible programming and local news coverage. WFRV has always been a leader in new technology in the Green Bay/Appleton market. Toping the list of many “firsts” are the accomplishments of being the first to broadcast in living color, broadcasting digitally, broadcasting in high definition programming – both network and syndicated, to being able to produce and air high definition advertising commercials. Now, WFRV once again is leading the market with the “new” launch of our newscasts in high definition!

Market Profile

Green Bay / Appleton, WI is in the 69th largest DMA in the United States, with a population of approximately 1,021,060 and 475,650 television households, as reported by Nielsen Media.

Cable penetration is 45.7% and is made up of 11 local cable providers. ADS penetration is at 34.3% and includes Dish TV, DirecTV, and AT&T U-Verse. Historically, the Green Bay economy was built around paper-related industries, which include two of the largest paper manufacturers: Georgia-Pacific and Proctor & Gamble. Green Bay is also home of the Green Bay Packers and the historic Lambeau Field. The Green Bay Packers have been World Champions a record 13 times and have been to the Super Bowl five times, winning four. That’s just the tip of the iceberg, when it comes to Green and Gold Pride.