WFXP D.2

Station Profile

WFXP/FOX 66 was acquired by Mission Broadcasting in 1998. Later that year the station entered into a time brokerage agreement with Nexstar Broadcasting station WJET. Both stations have improved their revenue share by focusing on top notch customer service and sales projects. FOX 66 broadcasts the Erie regions only local primetime newscast at 10PM by utilizing existing WJET assets and personnel. In January 2010 the 10PM News expanded to an hour Monday through Sunday. In the fall of 2007 the station added an additional newscast weekdays from 8-9AM. The station’s syndicated programming includes The Office, The Insider, The Simpsons, Friends, Seinfeld and King of the Hill. FOX 66 debuted the markets first ever HD Digital Broadcast signal in December 2007.

Market Profile

Erie, PA is in the 150th largest DMA in the United States, with a population of approximately 351,401 and 152,420 television households, as reported by Nielsen Media.

Cable/ADS penetration in the market is estimated to be 88% (47% wired, 41% ADS). The Erie Market is estimated to grow at a compound annual rate of 2.6% through 2011. The largest employers in the market include General Electric, Erie Insurance, Hamot Medical Center and Saint Vincent Health Center. Sources: TVB January 2010, BIA Financial Network Market Report 3rd Edition, 2007.