Station Profile

Nexstar Broadcasting Group purchased WFXR-TV, a FOX affiliate, and WWCW-TV, a CW affiliate, from Grant Communications on December 1, 2014. Everything we do at WFXR/WWCW FOX 21/27 is based on the fact that we recognize and accept excellence as a fundamental goal of our television station. It is our inherent desire to be the best local television station in Southwest Virginia. We will affirm that commitment daily by maintaining the highest standards of excellence throughout our local news, entertainment, information and public service programming. Essential to that effort is a foundation of honesty and integrity — qualities that will help us earn and build trust with our viewers, co-workers and business partners.

We recognize that hard work and creativity are our greatest assets. We seek to attract and retain the very best people at every level. We are open to positive change and innovation, with each of us continually working to expand our willingness to take responsibility and be accountable for our actions. WFXR/WWCW Fox 21/27 is strongly committed to the communities we serve. Public service is an important part of what we do every day, and we encourage our employees to be active participants in the process. We want to be an integral part of our viewers’ lives, and we realize that community involvement is at the core of who we are and what we do.

We operate with a genuine team spirit, treating each other with respect and encouragement. We seek to build upon each other’s ideas, making decisions based upon what’s best for our customers and our company. In this same spirit, Fox 21/27 strives to provide financial prosperity to our company, our business partners and our families.

Market Profile

Roanoke / Lynchburg, VA is in the 70th largest DMA in the United States, with a population of approximately 1,006,160 and 458,320 television households, as reported by Nielsen Media.

Cable/ADS penetration in the market is estimated to be 36% wired, 53% ADS. The largest employers in this market are Carilion Clinic, U.S. Veteran’s Affairs, Kroger and Wells Fargo.

Source: TVB, Roanoke County Economic Development

Station Contact Information

2618 Colonial Avenue SW Roanoke, VA 24015

Station Contacts

Arika Zink, General Manager

Ralph Claussen, General Sales Manager

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