WGMB D.3

Station Profile

Market Profile

Baton Rouge, LA is in the 95th largest DMA in the United States, with a population of approximately 825,693 and 353,500 television households, as reported by Nielsen Media.

Cable/ADS penetration in the market is estimated to be 66.0% wired, 29% ADS. Louisiana’s film industry has grown steadily, with employment growing 23% per year, a national high. This combined with industrial and technological companies moving into the area has pushed employment in the city to an all time high of 367,000. Area Development also ranked Louisiana as America’s 6th best state for doing business in 2013.

Source: Nielsen Media, Area Development Magazine. Baton Rouge Area Chamber of Commerce

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