Station Profile

Market Profile

Chicago, IL is in the 3rd largest DMA in the United States, with a population of approximately 9,187,051 and 3,648,640 television households, as reported by Nielsen Media.

Cable/ADS penetration in the market is estimated to be 41.5% wired cable and 11.0% ADS. The Chicago market is home to 35 Fortune 500 companies including Walgreens, Boeing, United Airlines, Allstate, Kraft Heinz, and McDonald’s. Chicago is also home to nine professional sports franchises, most notably the Chicago Blackhawks (NHL), Chicago Bulls (NBA), Chicago Cubs and Chicago White Sox (MLB), and Chicago Bears (NFL).

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