Station Profile

Market Profile

Chicago, IL is in the 3rd largest DMA in the United States, with a population of approximately 9,187,051 and 3,624,820 television households, as reported by Nielsen Media.

Cable/ADS penetration in the market is estimated to be 41.5% wired cable and 11.0% ADS. The Chicago market is home to 35 Fortune 500 companies including Walgreens, Boeing, United Airlines, Allstate, Kraft Heinz, and McDonald’s. Chicago is also home to 9 professional sports franchises, most notably the Chicago Blackhawks (NHL), Chicago Bulls (NBA), Chicago Cubs and Chicago White Sox (MLB), and Chicago Bears (NFL).

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