Harrisburg, PA is in the 44th largest DMA in the United States, with a population of approximately 1,922,156 and 774,520 television households, as reported by Nielsen Media.
Cable/ADS penetration in the market is estimated to be at 87.4% (60.7% wired, 27.5% ADS). The unemployment rate has continued to decrease since 2010, below the national average. The largest employers in this Capital Region are the Commonwealth of Pennsylvania and the federal government. Other major employers include Hershey Foods Corporation, TE Connectivity and numerous healthcare companies (Highmark, UPMC Pinnacle, Penn State Health).
South Central Pennsylvania boasts the “Sweetest Place on Earth” (Hershey); the Rockville Bridge, the longest stone masonry arch railroad bridge in the world; Harrisburg’s Broad Street Market, the nation’s oldest, continually operating market; and the Gettysburg National Military Park, the location of the historic Gettysburg Battlefield in 1863 during the Civil War.
Source: TVB, Harrisburg-Hershey Visitor’s Bureau, US News.com, Comscore
Source: Nielsen Media