WIVB D.4

Station Profile

Market Profile

Buffalo, NY is in the 54th largest DMA in the United States, with a population of approximately 1,351,850 and 641,090 television households, as reported by Nielsen Media.

Buffalo serves the 7 western most counties of New York as well as two in northern Pennsylvania. The western New York area is experiencing a recent renaissance with several major redevelopment projects completed and underway. The market’s top industries include medical research, higher education and financial services.