WIVT D.2

Station Profile

Market Profile

Binghamton, NY is in the 162nd largest DMA in the United States, with a population of approximately 297,641 and 133,620 television households, as reported by Nielsen Media.

Cable/ADS penetration in the market is estimated to be 92.0% (62% wired, 29% ADS). Renowned as the birthplace of IBM, joined by nationally known companies like Lockheed Martin and BAE Systems, all providing a stable economic workforce. Binghamton University, ranked #4 as the best value for Public Universities (Princeton Review) and #12 best value among Nations Colleges (Kiplingers) provides the economy with over 16,000 students and a highly educated workforce. Ranked by Forbes Magazine as one of the most affordable housing markets in the U.S., supported with nationally recognized Health Care Systems, one of the best public school systems in the nation, add in recreational events like the Dick’s Sporting Goods Open, our lakes and rivers and you will see why the quality of life in Greater Binghamton is second to none.