Tri-Cities, TN-VA is in the 101st largest DMA in the United States, with a population of approximately 708,225 and 326,230 television households, as reported by Nielsen Media.
The Tri-Cities Market is home to Johnson City, TN, Kingsport, TN, & Bristol, VA . Bristol is home to the Bristol Motor Speedway, the fastest half-mile nascar track in the US. Cable/ ADS penetration in the market is estimated to be 52%. Some of the largest employers in this market are East Tennessee State University, Mountain States Health Alliance and Eastman Chemical. The Tennessee portion of the DMA represents 64% of the households and is the fastest growing geographic area in the Tri-Cities market.