WJTV D.4

Station Profile

Market Profile

Jackson, MS is in the 99th largest DMA in the United States, with a population of approximately 807,049 and 339,170 television households, as reported by Nielsen Media.

Cable/ADS market penetration for the Jackson DMA is estimated to be 39% wired and 50% ADS. The regions largest employers include Nissan, University of Mississippi Medical Center located in Jackson, state and federal government agencies, and Baptist Health Systems.