Station Profile

From River Valleys to Bluffs, WLAX/WEUX-DT covers La Crosse, Eau Claire, and everywhere in between. Our 2 towers and 2 stations provide HD Coverage in beautiful Western Wisconsin, Minnesota and Iowa.

WLAX-TV began with an analog signal on UHF channel 25 in 1986. Seven years later, in 1993, WLAX –TV closed the coverage gap to the northern part of the market with an analog signal on UHF channel 48, WEUX-TV. The two stations began to be co-branded together as WLAX/WEUX. They were acquired by current owner Grant Broadcasting in May of 1996. As technology advanced so did WLAX/WEUX. In December of 2004 WLAX –TV signed on a standard definition digital signal on UHF channel 17. WEUX-TV followed in 2006 with a digital signal on UHF channel 49 in standard definition. High definition capabilities were added for WLAX-DT in 2008, while also launching a new second digital sub channel offering standard definition service. In 2009, as part of the DTV transition both outlets discontinued analog transmissions. Later that year WEUX-DT upgraded its digital signal to high definition, adding a second sub channel to continue standard definition service.

WLAX/WEUX, Fox 25/48 is proud to be part of the Coulee Region and the Chippewa Valley. Fox 25/48 brings viewers sports year round; from Fox NFL Sundays, NFL Playoff Games, College Football Saturdays, College Bowl Championships, NASCAR, Major League Baseball and the World Series. Fox 25/48 also brings the top Primetime shows to viewers’ living rooms with: “American Idol”, “GLEE”,” Bones”,” So You Think You Can Dance”,” Hell’s Kitchen”, Gotham, and many more plus the only live local Primetime News, the FOX 25/48 News at Nine.

WLAX- DT is located at 1305 Interchange Place, La Crosse, WI 54603, and can be contacted via phone: (608) 781-0025, fax: (608) 781-1456, or sales fax: (608) 783-2520.

WEUX- DT is located at 3403 Hwy 93, Suite 3, Eau Claire, WI 54701, and can be contacted via phone: (715) 831-2548 or fax: (715) 831-2550.

MeTV, the newest addition to our stations, signed on in January 2012. MeTV can be found on channel 25.2 and 48.2. Every day on MeTV is full of some of the most popular and critically acclaimed series ever produced for television like:” I Love Lucy”,” M*A*S*H”,” Hogan’s Heroes”,” The Rifleman”, and many more.

Market Profile

La Crosse / Eau Claire, WI is in the 129th largest DMA in the United States, with a population of approximately 489,977 and 223,920 television households, as reported by Nielsen Media.

Cable/ADS penetration in the market is estimated to be 51.0% wired, 36% ADS. In 2005 – Inc. magazine’s 4th Best Small City for Doing Business. In 2009 – U.S. News ranked La Crosse 6th best place to live in the country. America’s Promise named Eau Claire as one of the 100 Best Communities for Young People in 2007.

Source: Nielsen Media

Station Contact Information

1305 Interchange Place La Crosse, WI 54603 P: (608) 781-0025

Station Contacts

Judson Beck, VP & General Manager

Steve Roth, Director of Sales

Mike Lopez/WEAU-TV, News Director

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