Station Profile

Market Profile

Raleigh, NC is in the 22nd largest DMA in the United States, with a population of approximately 2,790,330 and 1,333,350 television households, as reported by Nielsen Media.

Cable/ADS penetration in the market is estimated to be 52% wired and 34% ADS. The Raleigh-Durham area is home to the Research Triangle Park and Fayetteville is home to the world’s largest military base, Ft. Bragg. Raleigh continues to receive numerous accolades including #2 Best Places for Business and Careers, #4 Projected Population Growth in 2018 and #5 Job Growth 2018.

Source: Nielsen Media and Forbes Magazine

Source: Nielsen Media and Forbes Magazine

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