WNCN

Station Profile

Nexstar Media Group purchased WNCN-TV/CBS 17, a CBS affiliate, as part of the acquisition of Media General. WNCN-TV/CBS 17 serves 23 counties in the central part of North Carolina from its studios in Raleigh. The station first signed on in 1988 as an independent station. In the fall of 1995, the station became the market’s NBC affiliate. In 1996 NBC Network purchased WNCN-TV and operated the station until it was acquired by Media General in 2006. In recent years the station has received numerous awards including four Edward R. Murrow Awards and ten Regional Emmy Awards. On February 29, 2016, the station switched affiliations and became CBS North Carolina, bringing “America’s Most Watched Network” to viewers.

The station brand has evolved to be CBS 17 News making a name for itself as a news leader with a commitment to local investigation and a heightened focus on local news gathering in one of the nation’s most competitive media markets.  The station launched CBS 17 Cares in the fourth quarter of 2018, further demonstrating the investment by WNCN-TV/CBS 17 in the Raleigh/Durham/Fayetteville Goldsboro community.  WNCN-TV/CBS 17 is the source for “Local News That Matters”.

Market Profile

Raleigh, NC is in the 22nd largest DMA in the United States, with a population of approximately 2,790,330 and 1,333,350 television households, as reported by Nielsen Media.

Cable/ADS penetration in the market is estimated to be 52% wired and 34% ADS. The Raleigh-Durham area is home to the Research Triangle Park and Fayetteville is home to the world’s largest military base, Ft. Bragg. Raleigh continues to receive numerous accolades including #2 Best Places for Business and Careers, #4 Projected Population Growth in 2018 and #5 Job Growth 2018.

Source: Nielsen Media and Forbes Magazine