WNCT D.4

Station Profile

Market Profile

Greenville, NC is in the 102nd largest DMA in the United States, with a population of approximately 718,031 and 310,640 television households, as reported by Nielsen Media.

Cable/ADS penetration in the market is estimated at 48% wired 38% ADS. Greenville is the home to East Carolina University, WNCT is proud to be the official station of the ECU Pirates. Source: Nielsen Media.