WNLO

Station Profile

Since 2001, WNLO has been sister station to WIVB and the Buffalo market’s CW affiliate since 2006. WNLO is home to the Western New York’s first and most watched 10pm newscast with a full hour of primetime news 7 days a week.  WNLO also airs local news from 430a to 9a weekdays and in January 2018 launched the market’s only local newscast at 630pm weekdays.

Market Profile

Buffalo, NY is in the 52nd largest DMA in the United States, with a population of approximately 1,351,850 and 576,710 television households, as reported by Nielsen Media.

Buffalo serves the 7 western most counties of New York as well as two in northern Pennsylvania. The western New York area is experiencing a recent renaissance with several major redevelopment projects completed and underway. The market’s top industries include medical research, higher education and financial services.