New Orleans, LA is in the 50th largest DMA in the United States, with a population of approximately 1,545,715 and 687,110 television households, as reported by Nielsen Media.
Cable/ADS penetration in the market is estimated to be 49.8% wired, 31.2% ADS. The city of New Orleans exudes a unique cross-cultural charm making it a favorite tourist spot as well as a proud home to many enjoying its arts, unique entertainment profile, and its French-accented Southern grace. New Orleans has one of the largest and busiest ports in the world, and metropolitan New Orleans is a center of maritime industry. The New Orleans region also accounts for a significant portion of the nation’s oil refining and petrochemical production. Tourism is another staple of the city’s economy. Perhaps more visible than any other sector, New Orleans’ tourist and convention industry is a $5.5 billion juggernaut that accounts for 40 percent of New Orleans’ tax revenues. New Orleans’ professional sports teams include the 2009 Super Bowl XLIV champion New Orleans Saints (NFL), the New Orleans Pelicans (NBA), and the New Orleans Baby Cakes baseball (PCL).
Source: Nielsen Media, tvb.org