Station Profile

Market Profile

Grand Rapids, MI is in the 42nd largest DMA in the United States, with a population of approximately 1,810,670 and 784,190 television households, as reported by Nielsen Media.

Grand Rapids was named ‘smartest city’ in 2016 because 30% of the population has a college education). Grand Rapids was also named ‘Beer City’ 2 years in a row due to the large number of brew houses and craft beers. Kalamazoo is the home of the Kalamazoo Promise, a promise of free college to all children that live in Kalamazoo. The program has been an inspiration to the area. Battle Creek is the home of the Kellogg cereal company and hosts an annual ‘longest breakfast table’ in the United States.

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