WOWK D.4

Station Profile

Market Profile

Charleston / Huntington, WV is in the 79th largest DMA in the United States, with a population of approximately 1,025,470 and 426,870 television households, as reported by Nielsen Media.

The station is located in Charleston, the state’s capital and largest city. WOWK has a news and sales bureau in Huntington. Because of its geography the station has an unusually high Cable and Satellite penetration at 48% and 47% respectively. There are multiple cable services in Charleston. Suddenlink is the major provider in the city. Other major players include DirecTV, Comcast, and Dish Network. Trade, utilities, government, medicine and education play central roles in the city’s economy.