Station Profile

Market Profile

Philadelphia, PA is in the 4th largest DMA in the United States, with a population of approximately 7,978,342 and 3,176,540 television households, as reported by Nielsen Media.

Cable/ADS penetration in the market is estimated to be 49.2% cable, 4.9% ADS.

Philadelphia and the surrounding areas are home to many well-known historical sites like – the Liberty Bell, Independence Hall, and Valley Forge.  Healthcare, Pharmaceutical and Colleges/Universities continue to be economic drivers for the region.  The Phillies (MLB World Series winners 1980 & 2008), Eagles (NFL Super Bowl winner 2018), Flyers (NHL Stanley Cup winners 1974 & 1975) and the Sixers (NBA Champions 1955, 1967 & 1983), the Union (MLS) and the Wings (NLL) all call Philadelphia home.


Source: Nielsen Viewers in Profile, Philadelphia December 2023

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