WPHL D.2

Station Profile

Market Profile

Philadelphia, PA is in the 4th largest DMA in the United States, with a population of approximately 7,149,712 and 3,108,960 television households, as reported by Nielsen Media.

Cable/ADS penetration in the market is estimated to be 79.3% wired, 11.1% ADS. Philadelphia and surrounding areas are home to many well known historical sites like – the Liberty Bell, Independence Hall and Valley Forge.  Healthcare, Pharmaceutical and Colleges/Universities continue to be economic drivers for the region.  The Phillies (MLB World Series winners 1980 & 2008), Eagles (NFL Super Bowl winner 2018), Flyers (NHL Stanley Cup winners 74 & 75) and the Sixers (NBA Champions 1955, 1967 & 1983), the Union (MLS) and the Wings (NLL) all call Philadelphia home.

Source: Nielsen Viewers in Profile, Philadelphia May 2019

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