WPIX D.4

Station Profile

Market Profile

New York, NY is in the 1st largest DMA in the United States, with a population of approximately and 7,595,250 television households, as reported by Nielsen Media.

The New York television market is by far the largest in the US with over 6.8 million TV households (6.4% of the country) in New York City and its northern suburbs, Long Island, northern New Jersey, Fairfield County Connecticut and Pike County Pennsylvania.

Home to Wall Street, Broadway, major media, advertising and publishing companies and the United Nations.  Home to 7 of the 25 wealthiest counties in the U.S. by Median Household Income.  Conversely, 12.8% live below the poverty line  and about a half million people live in public housing.

The market is an ethnic, religious and cultural mosaic with an estimated 800 languages spoken in the New York area.