WPRI D.4

Station Profile

Market Profile

Providence, RI is in the 51st largest DMA in the United States, with a population of approximately 1,469,750 and 663,900 television households, as reported by Nielsen Media.

The current Cable/ADS penetration in the market is estimated to be 84% Cable and 9% ADS, with 7% OTT. The city of Providence, one of the oldest in the United States, was founded in 1636 and is the capital of Rhode Island. Rhode Island is nicknamed the “Ocean State” due to its numerous beaches and the abundance of coastline.

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