WRBL D.3

Station Profile

Market Profile

Columbus, GA is in the 126th largest DMA in the United States, with a population of approximately 524,832 and 235,290 television households, as reported by Nielsen Media.

Cable/ADS penetration in the market is estimated to be 51% wired, 49% ADS. Columbus is Georgia’s second-largest city and fourth-largest metropolitan area. It is home to Fort Benning – the headquarters of the United States Army Maneuver Center of Excellence as well as both the Army Infantry and Armor Schools. Columbus also boasts the world’s longest urban whitewater course on the Chattahoochee River. The market also includes the Opelika-Auburn metropolitan area in East Alabama, the home of Auburn University and one of the fastest growing areas in the United States.

Source: Nielsen Media, Columbus Convention and Visitor’s Bureau, U.S. Census

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