WRIC D.3

Station Profile

Market Profile

Richmond, VA is in the 56th largest DMA in the United States, with a population of approximately 1,348,960 and 611,040 television households, as reported by Nielsen Media.

Cable/ADS penetration is estimated to be 58% Wired and 32% ADS. Richmond was voted one of the top travel destinations for 2015 and has a vibrant riverfront with a thriving restaurant and entertainment scene. The state capitol is located here and the largest employers are the Virginia State Government, Capitol One and The Virginia Commonwealth University and Health System. In addition, Amazon recently picked Richmond for its regional local fulfillment center.