WROC

Station Profile

Nexstar acquired WROC, a CBS affiliate, in December 1999.  The WROC Broadcasting Center was built in 1949.  Known as “Rochester Radio City,” it was, at the time, a state of the art facility with studio capacity to seat a 400-person live audience. WROC still operates today from the historic art-deco structure in Rochester, NY.  The WROC News 8 team is led by News Co-Anchors Adam Chodak and Maureen McGuire, Sports Director Thad Brown, and Chief Meteorologist Stacey Pensgen. Our team is dedicated to providing comprehensive coverage of local news and information that impacts the daily lives of WROC’s viewers.  WROC syndicated programming includes popular programs such as Wheel of Fortune, Jeopardy, The Dr. Oz Show, and  Inside Edition.

Market Profile

Rochester, NY is in the 76th largest DMA in the United States, with a population of approximately 1,080,000 and 404,000 television households, as reported by Nielsen Media.

Cable penetration is estimated to be more than 88% (67.7% wired/20.3% ADS) in the market. The Greater Rochester, NY region has an exceptional quality of life, measured by a variety of factors including access to cultural amenities, affordable healthcare, recreational activities, cost of living, excellent schools, weather, and an environment in which to raise a healthy and educated family.

Rochester, NY is home to a diverse set of businesses that have capitalized on the area’s highly educated workforce, research centers of excellence and industry expertise in fields such as food and beverage manufacturing, optics, photonics and imaging, biotech and life sciences, energy innovation, software and IT services.  Rochester is the birthplace to firms such as, Eastman Kodak, Xerox, Bausch & Lomb Inc., Constellation Brands and Wegmans Food Markets.

Station Contact Information

201 Humboldt Street Rochester, NY 14610 P: (585) 288-8400 F: (585) 288-6999

rochesterfirst.com

Station Contacts

Wendy Bello, VP & General Manager

James Tortora, News Director

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