WTAJ D.4

Station Profile

Market Profile

Altoona, PA is in the 112th largest DMA in the United States, with a population of approximately 644,609 and 285,750 television households, as reported by Nielsen Media.

Cable/ADS penetration in the market is estimated to be 50.7% (30.3% wired, 20.5% ADS). The market is the home of Penn State University. It is also home to the National Historic Landmark, Horseshoe Curve. The market has two professional baseball teams, Altoona Curve and State College Spikes.