WTAJ

Station Profile

WTAJ, a CBS affiliate, has been the consistent leader in Central Pennsylvania television since first going on the air in 1953 (as WFBG). With WTAJ NEWS as the face of the station, viewers turn to WTAJ to get their local news, local weather and local sports information. WTAJ is the home of the 6-time Superbowl Champion Pittsburgh Steelers. The station’s syndicated programming includes Inside Edition, Rachael Ray, and Two Broke Girls. WTAJ has the only local program with Central PA Live 4-5PM.

Market Profile

Altoona, PA is in the 107th largest DMA in the United States, with a population of approximately 644,609 and 262,020 television households, as reported by Nielsen Media.

Cable/ADS penetration in the market is estimated to be 93.9% (51.1% wired, 43.6% ADS). The market is the home of Penn State University. It is also home to the National Historic Landmark, Horseshoe Curve. The market has two professional baseball teams, Altoona Curve and State College Spikes.