Station Profile

WTTA, Great 38 is Tampa Bay’s entertainment destination offering a mix of first run syndicated programming, sitcoms and live sports. The station first signed on June 21, 1991, and became a CW affiliate on September 2023. In January 2016, WTTA started airing a local 8:00PM newscast produced by its sister station WFLA. WTTA maintains a high profile in the community partnering with WFLA in major initiatives such as the American Heart Associations “Tampa Bay Heart Walk”, Kindness Day, 8 On Your Side Blood Drive, the Gasparilla Pirate Fest Parade, Gasparilla Distance Classic, Health & Fitness Expo, and Outdoors Expo & Boat Show. The station’s syndicated programming includes Family Feud, People’s Court, Maury, Judge Mathis, Hot in Cleveland, Seinfeld, Entertainment Tonight and The Doctors.

Market Profile

Tampa, FL is in the 12th largest DMA in the United States, with a population of approximately 4,386,880 and 2,143,270 television households, as reported by Nielsen Media.

Cable/ADS penetration in the market is approximately 93% (78% wired, 15% ADS). In 2015, the region received numerous accolades, including, Best Place to Retire, Best Airport in the U.S., Best Active Lifestyle, Best Small Business Cities and Best Cities to Find a Job. Tampa Bay is home to 19 corporate headquarters with over $1 billion in annual revenue. Top Corporate Headquarters include: Baycare Health System, Inc., Publix Super Markets, Home Shopping Network, University of South Florida, WellCare, Citi, Tech Data, Tampa General Hospital, Raymond James Financial, Verizon, JP Morgan Chase and Jabil. Tampa is also home to Busch Gardens, The Tamp Bay Buccaneers (NFL), Tampa Bay Lightning (NHL), Tampa Bay Rays (MLB) and the Tampa Bay Rowdies (NASL).

Station Contact Information

200 S. Parker Street Tampa, FL 33606 P: (813) 314-5422

Station Contacts

Mark Higgins, General Manager

Steve Blanchard, Director of Sales

Bill Berra, News Director

Kelly Lastra, National Sales Manager

Lauren Connors, Digital Sales Manager

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