Indianapolis, IN is in the 25th largest DMA in the United States, with a population of approximately 2,445,760 and 1,207,280 television households, as reported by Nielsen Media.
Cable/ADS penetration in the market is estimated to be 72% (50% wired, 21% ADS). Forbes reported Indianapolis to be “one of the best new boom towns in the U.S.” and Newsweek named Indy an “emerging hotspot.” Indianapolis is headquarters to Eli Lilly, Anthem, Cummins, Allison Transmission, and the NCAA. Top employers include Community Health Network, Purdue University, IU Health, St. Vincent, Delphi Electronics, Eli Lilly and Roche Diagnostics. Major universities include the University of Indiana, Purdue, Ball State and Butler. An avid sports town, Indianapolis is home to the Indianapolis 500, Indianapolis Colts (NFL), Indiana Pacers (NBA), Indianapolis Indians (IL), Indy Fuel (ECHL) and Indy Eleven (USL).
Source: careeronestop, IBJ