Station Profile

WTVO boasts a rich heritage as the first television station to serve the Rockford market when it signed on in 1953. WTVO continues to serve the Stateline with top notch local news coverage. WTVO provides morning news from 5-7 am and evening news at 5, 6 and 10 pm. As the market’s ABC affiliate, WTVO carries prime time hit shows like Grey’s Anatomy, Modern Family, Dancing with the Stars and Desperate Housewives. The station’s sydndicated line-up includes Regis and Kelly, Dr. Phil, Judge Judy and Entertainment Tonight. WTVO remains committed to the communities it serves. The station provides on-air support to numerous charitable causes throughout the year. Local programming efforts include fund-raising telethons and a live telecast of Rockford’s annual Fourth of July Fireworks display.

Market Profile

Rockford, IL is in the 137th largest DMA in the United States, with a population of approximately 425,653 and 182,070 television households, as reported by Nielsen Media.

Cable/ADS penetration in the market is estimated to be 88% (52% wired, 36% ADS).  The largest employers in this market are Rockford Health System, Hamilton Sundstrand Corporation, Swedish American Health System, and Textron, Inc.

Source: TVB, BIA Financial Network Market Report 3rd Edition, 2007

Station Contact Information

1917 N. Meridian Road Rockford, IL 61101 P: (815) 963-5413 F: (815) 963-6113

Station Contacts

Eileen Boucek, Station Manager

Kelly Lattimer, Director of Sales

Scott Picken, News Director

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