Terre Haute, IN is in the 158th largest DMA in the United States, with a population of approximately 317,996 and 139,870 television households, as reported by Nielsen Media.
Cable/ADS penetration in the market is estimated to be 87% (33% wired, 54% ADS). The Terre Haute market is expected to grow at a compound annual rate of 2.6% through 2011. The largest employers in this market are Indiana State University, Union Hospital, and the Vigo County School Corporation.
Source: TVB, BIA Financial Network Market Report 3rd Edition, 2007