Station Profile

Mission Broadcasting purchased WVNY-TV, an ABC affiliate from Smith Broadcasting on March 1, 2013. Nexstar Broadcasting provides services for WVNY-TV and Mission Broadcasting through an outsourcing agreement. WVNY is branded in the market as ABC 22 and broadcasts in Vermont, upstate New York and northern New Hampshire, with significant viewership in Montreal, Quebec. WVNY signed on in 1968 and was the first station to air in color. WVNY was also the host station during the 1980 Winter Olympics in Lake Placid and the famous USA Hockey Game vs. The Soviet Union. ABC 22 became the first station to air a local 7pm newscast in March 2008. ABC 22 is home to strong syndicated programming such as Dr. Oz, the Doctors, and TMZ. The strength of the ABC powerhouse prime programs – Grey’s Anatomy, Modern Family, Dancing With The Stars, and The Bachelorette – allows for a competitive share of prime time audience and revenue in the marketplace.

Market Profile

Burlington, VT is in the 93rd largest DMA in the United States, with a population of approximately 707,527 and 366,420 television households, as reported by Nielsen Media.

Cable/ADS penetration in the market is estimated to be 49% wired, 40% ADS. Burlington is known as one of America’s Best Green Cities and Voted #2 best city to raise a family by Parenting Magazine. The market is home to Ben & Jerry’s, Keurig/Green Mountain Coffee, Dealer.com, and Schonbek/Swarovski. The viewing region includes Vermont’s Green Mountains, New York’s Adirondacks, and the White Mountains in New Hampshire. Major proximate cities include Montreal (1.5 hrs) and Boston (4 hrs).

Source: Nielsen Media

Station Contact Information

298 Mountain View Drive Colchester, VT 05446 P: (802) 660-9333


Station Contacts

Hugh Breslin, General Manager

Jim Wilburn, General Sales Manager

Mark Kraham, News Director

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